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Manga has been around for ages, but recently, there’s been a fundamental shift within the hobby. Where once the fandom could be considered a niche interest, manga has become a bonafide mainstream piece of pop culture. In 2020, and especially within the past few months, manga sales are booming throughout the US — which means increased visibility for manga enthusiasts online.
“Manga sales have been steadily increasing for the past several years but 2020 saw an explosive growth, ” Kevin Hamric, vice president of publishing sales at Viz Media, the largest manga publisher in America, told over email. Hamric shared that, according to the consumer research group NPD Bookscan, manga grew by nearly 43% in 2020.
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Jumped from 11, 620 to 21, 820 units over the course of five weeks and sold 70, 985 units in total over that period of time. Titles like Tatsuki Fujimoto’s dark fantasy series
For reference, was the number one selling novel for 2020 and sold roughly 1.8 million units, but it still couldn’t beat sales for either Chainsaw Man or
Are regularly on the bestsellers list for national book sellers like Barnes & Noble, though the retailer did not respond to with specific figures. This means that, at one point,
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For budding fans, there are a lot of reasons to read the paperback versions. While it might be more approachable to start a show, manga updates out more regularly. Manga series often also offer fans more character details, and take longer to develop stories than their television counterparts, making the books a way to experience a familiar plot in greater depth.
Kate Sánchez, a writer and founder of an online geek community, is one of many readers who got into manga over the pandemic. She now posts her own recommendations and unboxing videos on her Instagram. Manga videos like these are booming online, as fans rush to post their manga collections and manga hauls showing off recent shopping sprees.
“If you had told me, like little me, who used to get bullied for reading manga, reading comics, watching anime, that kind of stuff, that we’d be in such an amazing environment I wouldn’t have believed you.”
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And while many manga are available to read digitally, paperbacks enhance the overall experience of reading and are fun collectors items. “[The manga] are just beautiful, ” Sánchez told .
“The covers, the layouts, the spines. There’s just something, emotional to them, ” she later added. Sánchez had initially started reading digitally, but to her, owning the physical copies felt special. “The illustration doesn’t necessarily have the same quality [digitally] as when you read it in print, ” she said.
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One especially popular TikTok shows a video of a person filling up their new bookshelf with their extensive manga collection. The white bookshelf starts out empty, but someone is determined to change that. Holding as many books as they can, they gently place more and more titles on the shelf. These colorful spines belong to sets of manga. Each set hits the shelf with a satisfying thud, perfectly lined in ascending order and ready to be shown off. The video, while simple, is satisfying to watch — which is likely why it has 2.5 million views.
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Now that the community is large enough, and visible enough, that people like Sánchez are joining in. “I wanted to be a part of that online community and that space, ” she told . “Growing up, manga was just something that I did by myself.” Now, she gets to share it with others.
Had the largest foreign language debut of any movie ever. Sony’s Funimation bought the anime streaming service Crunchyroll for $1.175 billion. In addition to this, major companies like Netflix are starting to invest in anime in a serious way, like when the company announced it will release “around 40” anime titles, movies and series in 2021.
“If you had told me, like little me, who used to get bullied for reading manga, reading comics, watching anime, that kind of stuff, that we’d be in such an amazing environment I wouldn’t have believed you, ” Sánchez said.
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And while many manga are available to read digitally, paperbacks enhance the overall experience of reading and are fun collectors items. “[The manga] are just beautiful, ” Sánchez told .
“The covers, the layouts, the spines. There’s just something, emotional to them, ” she later added. Sánchez had initially started reading digitally, but to her, owning the physical copies felt special. “The illustration doesn’t necessarily have the same quality [digitally] as when you read it in print, ” she said.
One especially popular TikTok shows a video of a person filling up their new bookshelf with their extensive manga collection. The white bookshelf starts out empty, but someone is determined to change that. Holding as many books as they can, they gently place more and more titles on the shelf. These colorful spines belong to sets of manga. Each set hits the shelf with a satisfying thud, perfectly lined in ascending order and ready to be shown off. The video, while simple, is satisfying to watch — which is likely why it has 2.5 million views.
Manga And Anime Books
Now that the community is large enough, and visible enough, that people like Sánchez are joining in. “I wanted to be a part of that online community and that space, ” she told . “Growing up, manga was just something that I did by myself.” Now, she gets to share it with others.
Had the largest foreign language debut of any movie ever. Sony’s Funimation bought the anime streaming service Crunchyroll for $1.175 billion. In addition to this, major companies like Netflix are starting to invest in anime in a serious way, like when the company announced it will release “around 40” anime titles, movies and series in 2021.
“If you had told me, like little me, who used to get bullied for reading manga, reading comics, watching anime, that kind of stuff, that we’d be in such an amazing environment I wouldn’t have believed you, ” Sánchez said.
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